When we explore a new city, landmarks break our journey into stages. At each landmark we stop, assess where we’ve been, reorient ourselves, and set out again.
Landmarks can help with any journey. On a web site, arriving at a page that is markedly different to others marks the end of a stage of the interaction, or the beginning of a new stage.
Memorable landmarks that stand out from their surrounds help us form a mental model of where we have been, and where else we can go.
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