When we explore a new city, landmarks break our journey into stages. At each landmark we stop, assess where we’ve been, reorient ourselves, and set out again.
Landmarks can help with any journey. On a web site, arriving at a page that is markedly different to others marks the end of a stage of the interaction, or the beginning of a new stage.
Memorable landmarks that stand out from their surrounds help us form a mental model of where we have been, and where else we can go.
From accessibility point of view, landmarks are pretty useful for page navigation with the help of screen reader.
ReplyDeletehttp://webaim.org/projects/screenreadersurvey3/#landmarks